Frequently Asked Questions

Buying signals are real-time events that tell you a prospect is ready to act right now. A new hire in a sales role. A funding round just closed. A company suddenly posting ten open positions. A decision-maker who just changed jobs.

Bond tracks these signals and uses them in two ways: to build lists of people who match your ICP and are showing intent today, and to personalize every message around what's actually happening at their company. You're not reaching out cold. You're reaching the right person, at the right moment, with a reason that's actually relevant to them.

That's what turns outbound from a numbers game into a precision tool.

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Bond is your personal GTM engineer. You tell it who you want to reach, and it handles the rest: building your ICP, sourcing and enriching leads from best-in-class data providers, reading live buying signals to find prospects who are ready now, and writing personalized outreach for every contact. All from a single conversation.

Most outbound tools make you choose between power and simplicity. Bond gives you both. It runs the same techniques and strategies as the top GTM engineers in the market, without requiring you to become one.

B2B sales teams, founders running outbound, SDR managers, and revenue leaders who want to launch sophisticated outbound campaigns without stitching together multiple tools or hiring specialized ops talent. Bond is built for people who want results, not workflows.

No. That's the entire point. Bond guides you from your first prompt to a complete, ready-to-launch campaign. It suggests strategy and campaign angles, builds your execution plan, identifies the right personas, and handles enrichment, qualification, and personalized copywriting automatically. Bond is specifically trained on the playbooks and strategies of top GTM engineers, so you get expert-level campaigns without the learning curve.

Right now, teams face a frustrating choice: use sophisticated tools like Clay that require a GTM engineer and weeks of setup, or settle for simpler tools that produce basic, templated outreach that no longer works in today's market. Bond eliminates that tradeoff. It runs the same level of complex, signal-based campaigns that top GTM teams build manually, but does it automatically through Bond. No ops hire needed. No compromising on quality.

Minutes. Sign up, describe your ideal customer to Bond, and it will suggest campaign strategies and start building your first campaign immediately. No onboarding calls required.

One credit equals one action per lead. Finding a contact, enriching their email, verifying it, running AI research, writing a personalized email: each costs 1 credit. Phone number enrichment costs 10 credits per lead, and is only charged if a number is found. You're never charged for actions that don't return a result.

Between 3 and 10 credits depending on depth. A basic list with verified emails runs about 3 to 4 credits per lead. A full campaign with AI research, qualification, and personalized copy runs 5 to 7. If you add phone enrichment, expect 13 to 17 credits per lead.

At roughly 5 credits per lead for a full personalized campaign: Free (500 credits) = up to 50 leads. Starter (2,500 credits) = roughly 500 leads. Pro (10,000 credits) = roughly 2,000 leads. Growth (20,000 credits) = roughly 4,000 leads. For lighter workflows at 3 credits per lead, those numbers are roughly 60 to 70% higher.

Using Bond, browsing campaign strategies, reviewing your execution plan, fine-tuning your lead list, adjusting your copy, managing campaigns, exporting to CSV, and pushing leads to your email sequencer. All free. Credits are only consumed when Bond fetches, verifies, or generates new data for you.

No. If an enrichment action doesn't return a result, you're not charged. You only pay for data that's actually delivered. This is a key difference from platforms like Clay, where failed enrichment actions still consume credits.

You can upgrade your plan at any time. You also have full visibility into credit consumption in real time, so you always know where you stand before launching a campaign.

Yes. Annual plans save you roughly 10% compared to monthly billing and give you your full year's credits upfront. For example, Starter annual is $1,069/year (30,000 credits) versus $1,188 if paid monthly.

Yes. Starting on the Pro plan, you can connect your own API keys for data providers and AI models. This reduces your credit consumption for those specific actions while keeping the rest of the Bond workflow intact.

Yes. The free plan includes 500 credits per month with up to 50 leads. Enough to run a full personalized campaign and see real results before committing. No credit card required.

Yes. You can upgrade or downgrade your plan at any time. There are no long-term contracts on any self-serve plan.

Clay is a powerful spreadsheet-based platform that gives you maximum control over every step of the enrichment process. But that power comes at a cost: most teams need to hire a dedicated GTM engineer to set it up, it takes weeks to learn, and maintaining workflows is an ongoing operational burden. Bond delivers the same level of sophistication, consolidating top enrichment providers, verification, and the best campaign strategies from leading GTM engineers, but runs everything automatically through Bond. You get the output of a full GTM ops function without the headcount, the learning curve, or the maintenance.

Clay credits and Bond credits aren't comparable one-to-one. In Clay, a single lead can consume 10 to 25 credits across multiple enrichment columns, and you're charged even when lookups fail. On Clay's Explorer plan (10,000 credits at $349/mo), realistic output is 400 to 1,000 leads depending on workflow complexity. On Bond Pro (10,000 credits at $349/mo), you're processing roughly 2,000 leads because the workflow is optimized and failed lookups are free. Always compare cost per lead worked, not cost per credit.

Apollo is a large contact database (275M+ contacts) with built-in email sequences, a dialer, and basic workflows. It's priced per user: $49 to $119/user/month depending on the plan. A team of five on Apollo Professional runs roughly $395/mo, and you still need to layer on separate tools for deep personalization, AI research, and campaign strategy. Apollo also has well-documented data accuracy issues, with users reporting 15 to 25% email bounce rates and inconsistent phone data. Bond takes a different approach: unlimited users on every plan, data pulled from public and private databases with verification built in, and the full workflow from campaign strategy to personalized copy handled by Bond. You're not assembling a stack. You're getting results.

Those are data sources, not campaign platforms. Bond pulls from many of the same underlying data providers, plus private databases, and handles the full pipeline from strategy to personalized outreach. You can use Bond instead of those tools, or alongside them.

If Clay is working well for you and you have the ops resources to maintain it, it might not make sense to switch. But if you're spending hours building and debugging tables, if your team can't use it without your help, if you need a GTM engineer just to keep it running, or if you're burning credits on failed lookups: that's the hidden cost. Bond gives you the same caliber of output without the operational overhead. Most users are productive within minutes, not weeks.

Bond is the AI agent at the core of Bond, specifically trained on the strategies and playbooks of the top GTM engineers in the market. When you start a campaign, Bond suggests strategy and campaign angles based on your goals. It builds a complete execution plan with persona targeting, campaign descriptions, and a breakdown of next steps. Once you approve, Bond assembles your list from public and private databases, enriches and qualifies every lead through a waterfall of top data providers, and writes deeply personalized outreach. All automatically.

Yes. Bond uses a human-in-the-loop approach. Bond builds the list and writes the copy, but you get full control to fine-tune everything before it goes out. You can adjust targeting criteria, remove or add specific leads, edit messaging, and change campaign angles at any step. Bond does the heavy lifting. You keep the final say.

Bond consolidates data from public and private databases through an automated waterfall enrichment system. It queries multiple premium providers, cross-references results, and verifies accuracy so you get the highest-quality data without manually configuring which sources to use. This is the same waterfall approach top GTM teams build manually in Clay, but handled automatically.

Bond builds your entire campaign end-to-end: strategy, targeting, list building, enrichment, qualification, and personalized copy. It then pushes ready-to-send campaigns to your email sequencer through native integrations with Instantly and HeyReach. You'll need your own sequencer account with warmed-up inboxes to handle the sending side. Native sending is on the roadmap.

You'll need an email sequencer (like Instantly or HeyReach), sending domains, and warmed-up inboxes. Bond handles everything from campaign strategy to ready-to-send personalized outreach. Once your campaigns are pushed to your sequencer, you manage deliverability and sending from there. If you'd rather have us handle all of this, Bond VIP takes care of the full infrastructure.

Absolutely. Bond shows you the full execution plan, targeting criteria, lead list, and copy before anything is exported. You can fine-tune every element. Nothing goes out without your approval.

Bond natively integrates with Instantly (email) and HeyReach (LinkedIn). All paid plans include CSV export. Webhooks are available on Pro and above for custom workflows. CRM integrations are available on Enterprise. You can also bring your own API keys starting on the Pro plan.

Bond VIP is our fully managed outbound service for teams who want results without running campaigns themselves. We build your full email and sending infrastructure, set up your domains and inboxes, launch your first campaigns, and assign you a dedicated GTM engineer in a private Slack channel who manages and optimizes everything on an ongoing basis.

With Bond self-serve ($0 to $599/mo), you use the platform with Bond guiding you through campaign creation. With Bond VIP, our team handles the entire operation: infrastructure setup, deliverability, targeting, copy, sending, and ongoing optimization. Your dedicated GTM engineer runs your outbound like an in-house team member.

Bond VIP is application-based. We schedule a call to understand your goals, ICP, and volume needs, then build a custom plan. Pricing is a flat monthly fee based on scope with no credits to manage.

Typically within 14 days. The first week covers domain and mailbox setup, inbox warmup, and targeting. By day 14, your first campaigns are live. By day 30, the system is optimized and your GTM engineer is managing ongoing performance.

Significantly. A junior SDR costs $4,000 to $6,000/mo fully loaded (salary, tools, management overhead) and takes 2 to 3 months to ramp. Bond VIP delivers the output of an entire SDR function with a dedicated GTM engineer from day one, at a fraction of the cost and with zero hiring risk.

Click "Contact Sales" on the pricing page or reach out directly. We'll schedule a short call to understand your outbound goals and determine if VIP is the right fit.

Yes. Bond takes data security seriously. Your campaign data, lead lists, and account information are encrypted and never shared with other users or third parties.

Yes. All paid plans include CSV export. Your data is yours. You can export it at any time.